The Wrong Enemy

There is an Instagram Reel circulating right now. You have probably seen it. Someone holds up a cotton t-shirt and tells you the pesticides soaked into that shirt are poisoning your skin. They then pivot to their organic cotton brand,…

Mountain Tar and Marketing

If you spend any time on wellness social media, you have probably seen someone holding a jar of what looks like motor oil, telling you it cured their brain fog, fixed their testosterone, and gave them the energy of a…

The Cortisol Cult

Here’s something your phone doesn’t want you to know: stress is real, it actually does damage your body, and the people selling you a $60 adaptogen powder to fix it are making it worse. Cortisol is the hormone your body…

The Hateful Eight

Back when I was a kid, the big kitchen fear was cholesterol. Doctors told your parents to ditch the butter, lard, and animal fat, and the food industry was happy to oblige. Crisco had already been in the game since…

The Sky Is Not Falling

Look up. Go ahead. I’ll wait. See that white line trailing behind that jet? That, according to a growing corner of the internet, is the government slowly poisoning you. Spraying you with aluminum, barium, and whatever else is trending in…

The Organic Honey Racket

There’s a jar of honey at your local grocery store with a green USDA Organic seal on the label. It costs about 40% more than the honey next to it. You grab it, because you’re trying to do the right…