This isn't about being a cynic. It’s about being a skeptic.
Bob grew up eating whatever came out of the garden or off the shelf at the grocery store, no questions asked. Vegetables were something you were forced to eat before you got up from the table, not something you researched.…
There’s a woman on the internet who wakes up before sunrise, bakes sourdough from scratch, milks her own cows, raises nine kids, and looks like she just stepped out of a painting. Her farm is beautiful. Her kitchen is warm.…
Somewhere on Instagram right now, a guy with “Dr.” in his bio is telling you that seed oils are slowly killing you, that your ancestral lineage demands you eat raw beef liver, and that for $197 a month he’ll coach…
There is an Instagram Reel circulating right now. You have probably seen it. Someone holds up a cotton t-shirt and tells you the pesticides soaked into that shirt are poisoning your skin. They then pivot to their organic cotton brand,…
Here’s something your phone doesn’t want you to know: stress is real, it actually does damage your body, and the people selling you a $60 adaptogen powder to fix it are making it worse. Cortisol is the hormone your body…
Back in the day, if a guy wanted to sell you a miracle tonic, he had to stand on a literal wooden crate and shout at people passing by. If the tonic didn’t work, or made your hair fall out,…
Back in the 80s, if you wanted to get people riled up about their health, you had to buy a 30-minute infomercial slot at 3:00 AM or get a column in a tabloid sold next to the chewing gum at…
If you have spent any time scrolling lately, you have seen the “Day in the Life” videos. They always start with a high-definition shot of a glass of lemon water, a perfectly made bed, and a soft-spoken narrator explaining how…