Bob

Bob possesses the unique perspective of someone who remembers what life was like before the world was shoved into a pocket sized screen. He grew up in an era where information was earned, not scrolled through. His childhood was defined by the taste of water from a garden hose, the freedom of a bicycle with no GPS, and the simple reality of eating whatever happened to be in the fridge. Bob does not have a vendetta against eating clean or being healthy. He just has a very low tolerance for the fear based marketing and manufactured panic that dominates modern media. He believes the wellness industry has turned basic human existence into an expensive, high stakes competition. He lives by a simple philosophy. Do not waste energy worrying about the things you cannot change. Not everything needs to be a crisis, a "journey," or a brand. Sometimes you just have to turn off the noise, put down the pulverized moss supplements, and actually enjoy your life. Because at the end of the day, it is just not that serious.