Category Wellness

The Alkaline Grift

There’s a man sitting in a California state prison right now because he convinced cancer patients that baking soda IV drips would save their lives. He’s also the reason half of Hollywood has a $4,000 water machine on the kitchen…

Eating Clean Until It Eats You

Bob grew up eating whatever came out of the garden or off the shelf at the grocery store, no questions asked. Vegetables were something you were forced to eat before you got up from the table, not something you researched.…

The Carnivore Grift

Somewhere on Instagram right now, a guy with “Dr.” in his bio is telling you that seed oils are slowly killing you, that your ancestral lineage demands you eat raw beef liver, and that for $197 a month he’ll coach…

Well Done: The Raw Food Grift

Somewhere between the campfire and the microwave, we lost the plot. Cooking food is one of the oldest and most consequential things humans have ever done. We’ve been doing it for somewhere between 500,000 and a million years, depending on…

The Wrong Enemy

There is an Instagram Reel circulating right now. You have probably seen it. Someone holds up a cotton t-shirt and tells you the pesticides soaked into that shirt are poisoning your skin. They then pivot to their organic cotton brand,…

Mountain Tar and Marketing

If you spend any time on wellness social media, you have probably seen someone holding a jar of what looks like motor oil, telling you it cured their brain fog, fixed their testosterone, and gave them the energy of a…

The Cortisol Cult

Here’s something your phone doesn’t want you to know: stress is real, it actually does damage your body, and the people selling you a $60 adaptogen powder to fix it are making it worse. Cortisol is the hormone your body…

The Hateful Eight

Back when I was a kid, the big kitchen fear was cholesterol. Doctors told your parents to ditch the butter, lard, and animal fat, and the food industry was happy to oblige. Crisco had already been in the game since…