This isn't about being a cynic. It’s about being a skeptic.
Somewhere on Instagram right now, a guy with “Dr.” in his bio is telling you that seed oils are slowly killing you, that your ancestral lineage demands you eat raw beef liver, and that for $197 a month he’ll coach…
Somewhere between the campfire and the microwave, we lost the plot. Cooking food is one of the oldest and most consequential things humans have ever done. We’ve been doing it for somewhere between 500,000 and a million years, depending on…
My kid came home from school last year and told me she was pretty sure she had ADHD. She had seen a video about it. Actually, she had seen a lot of videos about it. The algorithm had decided that…
There is an Instagram Reel circulating right now. You have probably seen it. Someone holds up a cotton t-shirt and tells you the pesticides soaked into that shirt are poisoning your skin. They then pivot to their organic cotton brand,…
If you spend any time on wellness social media, you have probably seen someone holding a jar of what looks like motor oil, telling you it cured their brain fog, fixed their testosterone, and gave them the energy of a…
Here’s something your phone doesn’t want you to know: stress is real, it actually does damage your body, and the people selling you a $60 adaptogen powder to fix it are making it worse. Cortisol is the hormone your body…
Back when I was a kid, the big kitchen fear was cholesterol. Doctors told your parents to ditch the butter, lard, and animal fat, and the food industry was happy to oblige. Crisco had already been in the game since…
Pick up almost any bottle, can, or carton in your kitchen right now and there is a good chance you will find citric acid in the ingredients list. Pasta sauce, soda, energy drinks, vitamins, canned tomatoes, salad dressing. Most people…
There is a word making the rounds on social media right now: epigenetics. If you have spent any time in wellness spaces online, you have probably seen it attached to something that sounds deeply alarming. A trauma-informed life coach telling…
The wellness industry is worth $6.8 trillion. Let that land for a second. That’s trillion, with a T, which makes it roughly four times larger than the entire global pharmaceutical industry. It has doubled in size since 2013 and is…